A SHORT INTRODUCTION
In the 1930s, Pininfarina was established in Turin, Italy. Pininfarina is best known for its automotive designs and former decades-long partnership with Ferrari. Up to today, more than 100 Ferrari cars that have gone into production have been designed by Pininfarina. Nowadays Pininfarina is one of the best designing teams work in architecture, aviation, consumer electronics, home appliances, nautical, retail and transportation sectors.
The history of HIGOLD as a company goes back to 1989. From the nineties, the company developed itself to a reliable manufacturer of kitchen hardware. From 2011 we may call ourselves a leading brand in China. In 2005 we decided to expand our business activities with furniture, to be precise top quality outdoor furniture. First under private label, later on, we decided to launch and build our own brand HIGOLD excellent outdoor. And today we are a well-known international brand and one of the leading manufacturers in the industry.
A BRAND WITH A MISSION
That is for sure. We like to inspire the luxury outdoor market with our brand and prove our promise: live the excellent life. Not only in China, but all over the world. Therefore we launched HIGOLD excellent outdoor shop in Europe at the first quarter of 2014 and started launching the brand with one of our partners in the Netherlands. From here we have connected various enthusiastic agents, dealers and retailers and are we building the brand. At the moment we are active in Holland, Germany, Spain, Portugal, Italy, Switzerland, Belgium, USA and Qatar. In these countries famous hospitality brands like Hilton, Sheraton and Jade Beach have already met the brand and gave their terrace the right ambiance with one or more HIGOLD models.
All together the HIGOLD business activities have led to a very promising turnover. A result that we are absolutely proud of. But we are ambitious and are ready for our next step. In terms of our collection and in terms of expanding to additional countries. To start with Northern America. To handle this growth ambition we have just finished building a complete new sustainable factory. Wherefore we obtained all relevant certificates. The building not only has a great look, but also guarantees the best working conditions.
OUR COLLECTION STRATEGY
We believe that design makes a difference. The fact that we have won the prestigious international Red Dot award in 2014 and 2016, for our Shenzhou X series and Icook collection, emphasizes that. From that point of view we have attracted top designer Nicolas Thomkins to work with the HIGOLD outdoor collection. He is worldwide known and famous for his original signature, iconic designs & functional furniture and is also a Red Dot award winner. In 2016, Pininfarina Extra started to work with us in designing our new head office and also furniture, which sets a benchmark in Higold’s history.
Founder & President of the HIGOLD group
Mr. Alwin Ou